I dont know people. It's kinda hard to downplay John 1
In the beginning was the Word, and the Word was with God, and the Word was God.
2 The same was in the beginning with God.
3 All things were made by him; and without him was not any thing made that was made.
......
14 And the Word was made flesh, and dwelt among us, (and we beheld his glory, the glory as of the only begotten of the Father,) full of grace and truth.
15 John bare witness of him, and cried, saying, This was he of whom I spake, He that cometh after me is preferred before me: for he was before me.
Mind you, this is before Jesus was baptized.
Then you start to compare other such verses like:
John 10
30 I and my Father are one.
Then see Genesis 1
26 And God said, Let us make man in our image, after our likeness
In fact, the Jews wanted to kill him because Jesus claimed to be God.
John 10
33 The Jews answered him, saying, For a good work we stone thee not; but for blasphemy; and because that thou, being a man, makest thyself God.
Philippians 2:5-7
5 Let this mind be in you, which was also in Christ Jesus:
6 Who, being in the form of God, thought it not robbery to be equal with God:
7 But made himself of no reputation, and took upon him the form of a servant, and was made in the likeness of men
Plus, only God is to be worshiped...
Matthew 2
Now when Jesus was born in Bethlehem of Judaea in the days of Herod the king, behold, there came wise men from the east to Jerusalem,
2 Saying, Where is he that is born King of the Jews? for we have seen his star in the east, and are come to worship him.
More scripture to compare
Isaiah 44:6
6 Thus saith the Lord the King of Israel, and his redeemer the Lord of hosts; I am the first, and I am the last; and beside me there is no God.
1 Corinthians 8
6 But to us there is but one God, the Father, of whom are all things, and we in him (compare also John 1:1-3); and one Lord Jesus Christ, by whom are all things, and we by him.
Revelation 2
8 And unto the angel of the church in Smyrna write; These things saith the first and the last, which was dead, and is alive
Revelation 1
17 And when I saw him, I fell at his feet as dead. And he laid his right hand upon me, saying unto me, Fear not; I am the first and the last:
18 I am he that liveth, and was dead; and, behold, I am alive for evermore, Amen; and have the keys of hell and of death.
I hope people realize that Jesus is speaking to John in the book of Revelation. Jesus is making those claims. May the scriptures laid out speak for themselves.