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Twinkies
“Trust your hunches. They’re usually based on facts filed away just below the conscious level.”
—Dr. Joyce Brothers
Although they are seldom referred to as being as American as motherhood and apple pie, Twinkies are certainly recognized as an American tradition. Twinkies were invented by Jimmy Dewar during the Great Depression. (Isn’t it amazing how many useful things were invented during that brief period of poor economic times?) As plant manager for Continental Bakeries, Jimmy, like almost everyone else during that era, was trying to think of ideas to keep his business profitable. One thing he noticed was that the shortcake pans used during the strawberry season remained idle the rest of the year. While considering how those pans could be used to make a low-priced snack, Jimmy also came up with an idea to inject the snack with a filling.
While thinking about the new snack, he went on a business trip to St. Louis, where he saw a billboard advertising Twinkle Toe Shoes. That is when Jimmy thought of the name “Twinkies.” It had a neat “snack” sound, which meant that there would be two of the snacks in a package, just the right size to sell for a nickel. The snacks became popular and later received national publicity on The Howdy Doody Show, where Clarabell the Clown passed them out to the audience as Buffalo Bob Smith sang the Twinkies song. How big a part of the American culture has the Twinkie become? Archie Bunker took one for lunch on the classic sitcom All in the Family, people have made Twinkie wedding cakes, and even former first lady Rosalyn Carter was caught eating one in a candid photograph.
Consider This: The best advertising available for any product is when it becomes a part of the culture.
Submitted by Richard
“Trust your hunches. They’re usually based on facts filed away just below the conscious level.”
—Dr. Joyce Brothers
Although they are seldom referred to as being as American as motherhood and apple pie, Twinkies are certainly recognized as an American tradition. Twinkies were invented by Jimmy Dewar during the Great Depression. (Isn’t it amazing how many useful things were invented during that brief period of poor economic times?) As plant manager for Continental Bakeries, Jimmy, like almost everyone else during that era, was trying to think of ideas to keep his business profitable. One thing he noticed was that the shortcake pans used during the strawberry season remained idle the rest of the year. While considering how those pans could be used to make a low-priced snack, Jimmy also came up with an idea to inject the snack with a filling.
While thinking about the new snack, he went on a business trip to St. Louis, where he saw a billboard advertising Twinkle Toe Shoes. That is when Jimmy thought of the name “Twinkies.” It had a neat “snack” sound, which meant that there would be two of the snacks in a package, just the right size to sell for a nickel. The snacks became popular and later received national publicity on The Howdy Doody Show, where Clarabell the Clown passed them out to the audience as Buffalo Bob Smith sang the Twinkies song. How big a part of the American culture has the Twinkie become? Archie Bunker took one for lunch on the classic sitcom All in the Family, people have made Twinkie wedding cakes, and even former first lady Rosalyn Carter was caught eating one in a candid photograph.
Consider This: The best advertising available for any product is when it becomes a part of the culture.
Submitted by Richard