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POWERFUL MOTTOS
“Without a vision the people perish.”
—Proverbs 29:18
Many leaders have a “trademark,” which is usually one or more sayings that concisely describe that person’s or company’s beliefs or management style. Harry Truman had his motto inscribed on a sign that sat on the presidential desk, “The Buck Stops Here.” Ronald Reagan’s desk had a sign saying “It Can Be Done.” Tom Watson of IBM used signs that simply said “Think,” and placed them in all of IBM’s offices. Ray Kroc of McDonald’s constantly talked about Q. S. C. & V. (Quality, Service, Cleanliness, and Value). Sysco, a Houston-based food wholesaler lives by the motto “Don’t sell food, sell peace of mind.” Carl Sewell preaches the concept of “customers for life” to stress superior service at his auto dealership.
Mottos usually do not mean anything unless management backs them up. Watson indoctrinated all new employees of IBM with an incredible amount of exposure to corporate beliefs. McDonald’s will remove the franchise from any restaurant that does not fulfill Q. S. C. & V., as outlined in a detailed operating manual. Mottos serve the purpose of crystallizing a complicated issue. The two-finger “V” for victory sign in World War II, “Remember the Alamo,” and “54-40 or Fight” were used to unite a people for a cause. Most people want something to believe in, something to give them a feeling of pride and belonging. Mottos can boil down a complicated issue to a short phrase or symbol that the masses can understand and rally around.
CONSIDER THIS: What motto do you live by? Do you have the opportunity to solidify your group or organization by adopting a saying or symbol that describes your goals?
Submitted by Richard
“Without a vision the people perish.”
—Proverbs 29:18
Many leaders have a “trademark,” which is usually one or more sayings that concisely describe that person’s or company’s beliefs or management style. Harry Truman had his motto inscribed on a sign that sat on the presidential desk, “The Buck Stops Here.” Ronald Reagan’s desk had a sign saying “It Can Be Done.” Tom Watson of IBM used signs that simply said “Think,” and placed them in all of IBM’s offices. Ray Kroc of McDonald’s constantly talked about Q. S. C. & V. (Quality, Service, Cleanliness, and Value). Sysco, a Houston-based food wholesaler lives by the motto “Don’t sell food, sell peace of mind.” Carl Sewell preaches the concept of “customers for life” to stress superior service at his auto dealership.
Mottos usually do not mean anything unless management backs them up. Watson indoctrinated all new employees of IBM with an incredible amount of exposure to corporate beliefs. McDonald’s will remove the franchise from any restaurant that does not fulfill Q. S. C. & V., as outlined in a detailed operating manual. Mottos serve the purpose of crystallizing a complicated issue. The two-finger “V” for victory sign in World War II, “Remember the Alamo,” and “54-40 or Fight” were used to unite a people for a cause. Most people want something to believe in, something to give them a feeling of pride and belonging. Mottos can boil down a complicated issue to a short phrase or symbol that the masses can understand and rally around.
CONSIDER THIS: What motto do you live by? Do you have the opportunity to solidify your group or organization by adopting a saying or symbol that describes your goals?
Submitted by Richard