Evangelism and the Lordship of Christ

[Hekuran]

Came across this from Tom Wright in his commentary on Colossians

The task of evangelism is therefore best understood as the proclamation that Jesus is already Lord, that in him God's new creation has broken into history, and that all people are therefore summoned to submit to him in love, worship and obedience. The logic of this message requires that those who announce it should be seeking to bring Christ's Lordship to bear on every area of human and worldly existence'

Strikes me that this radically different to most approaches to evangelism. I am much more used to preaching the gospel in a way that makes a case for people's need for Jesus. Any thoughts?