I suppose it is in how you look at it.
Rom 5:8 But God commendeth his love toward us, in that, while we were yet sinners, Christ died for us.
1Jn 2:2 And he is the propitiation for our sins: and not for ours only, but also for the sins of the whole world.
Eze 18:32 For I have no pleasure in the death of him that dieth, saith the Lord GOD: wherefore turn yourselves, and live ye.
Rom 2:11 For there is no respect of persons with God.
Luk 14:23 And the lord said unto the servant, Go out into the highways and hedges, and compel them to come in, that my house may be filled.
Joh 3:16 For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life.
Act 2:21 And it shall come to pass, that whosoever shall call on the name of the Lord shall be saved.
Rom 10:13 For whosoever shall call upon the name of the Lord shall be saved.
Christ died for the sins of the whole world . God wishes all to come to repentance, He takes no pleasure in the death of a sinner, He is no respecter of persons.
He has sent in His servants into the highways and byways inviting all who would come.
He so loved the world that He sent His only begotten Son to die for them. That sounds like love to me.
All who would hear and all who would come are welcome.