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C. E. Woolman and Delta
“Honesty is the first chapter of the book of wisdom.”
—Thomas Jefferson
The airline on which many people travel for holiday visits and business trips traces its beginnings to the lowly boll weevil. It was the early 1900s and Collett Everman Woolman, an agriculture district agent, battled the destructive boll weevil in an 0X5 Jenny biplane that had been rigged as a crop duster. The dusting operation was a rousing success, and Woolman left the agricultural service in 1924 to join the newly formed Huff Daland Dusters company. He was made vice president and field manager. Since the dusting business was seasonal, Woolman worked to secure mail routes, and in 1929 he began to offer passenger airplane service. The company was renamed Delta Air Service for the Mississippi delta region it originally served.
In 1945 C. E. Woolman was named president and served Delta until his death in 1966. Under his leadership, the company became one of the largest and most respected airlines in the industry. Woolman’s credo was found in his adaptation of the Golden Rule. He reworded it specifically for Delta Air Lines. “Let’s put ourselves on the other side of the ticket counter,” he would challenge. Woolman knew the value of each customer’s loyalty, and he pressed Delta to provide a high standard of service. He believed that any business that was completely honest in all its dealings was likely to succeed. And Delta did succeed.
Consider This: Never forget that businesses are made up of people with feelings, beliefs, and a hunger to belong to something that is good, honest, and worthwhile.
Submitted by Richard
“Honesty is the first chapter of the book of wisdom.”
—Thomas Jefferson
The airline on which many people travel for holiday visits and business trips traces its beginnings to the lowly boll weevil. It was the early 1900s and Collett Everman Woolman, an agriculture district agent, battled the destructive boll weevil in an 0X5 Jenny biplane that had been rigged as a crop duster. The dusting operation was a rousing success, and Woolman left the agricultural service in 1924 to join the newly formed Huff Daland Dusters company. He was made vice president and field manager. Since the dusting business was seasonal, Woolman worked to secure mail routes, and in 1929 he began to offer passenger airplane service. The company was renamed Delta Air Service for the Mississippi delta region it originally served.
In 1945 C. E. Woolman was named president and served Delta until his death in 1966. Under his leadership, the company became one of the largest and most respected airlines in the industry. Woolman’s credo was found in his adaptation of the Golden Rule. He reworded it specifically for Delta Air Lines. “Let’s put ourselves on the other side of the ticket counter,” he would challenge. Woolman knew the value of each customer’s loyalty, and he pressed Delta to provide a high standard of service. He believed that any business that was completely honest in all its dealings was likely to succeed. And Delta did succeed.
Consider This: Never forget that businesses are made up of people with feelings, beliefs, and a hunger to belong to something that is good, honest, and worthwhile.
Submitted by Richard
